Monday, June 9, 2008

How Paramount Airways Stays Profitable

The Economic Times has an interesting article about Paramount Airways and its steadfast refusal to expand beyond its southern base. Why the hardheaded approach? Because, against all odds, the carrier is profitable and intends to stay that way. Unlike nearly every other airline in the world, they have decided to focus on their niche and make money doing it, rather than expanding to every corner of the map at any cost.

The small carrier has offered a full-service product at low costs and stayed out of the way of competition where possible. And because they've always offered a full-service product, their customers are a bit less price sensitive -- this is helpful in an era where airfare taxes have increased 4x in the past year.

If Paramount continues to stick to what they do well, they'll find that niche carriers can have a profitable place in the aviation world - even as nearly every other competitor struggles with profits.

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